Free AI in Digital and Social Media Marketing Course
Description
📢 Free AI in Digital and Social Media Marketing Course – Learn AI Tools for Modern Marketing (Postgraduate Level)
Master AI-powered strategies for digital success with this 6-week government-sponsored online course—free for all learners across India!
📌 Key Information
| Course Name | AI in Digital and Social Media Marketing |
|---|---|
| Offered By | Manipal University Jaipur (via SWAYAM / Govt. of India) |
| Course Category / Sector | Marketing / Digital Marketing / AI |
| Course Type | Free Learning + Paid Certificate (Optional) |
| Mode of Delivery | Online |
| Duration | 6 Weeks (15 July 2025 – 31 October 2025) |
| Language of Instruction | English |
| Level | Postgraduate (NCrF Level 6.5) |
| Certificate Provided | Yes (Based on exam performance) |
| Official Website / Enrollment | Enroll via SWAYAM |
🎓 About the Course
“AI in Digital and Social Media Marketing” is a cutting-edge free online course designed to equip learners with the latest AI tools and techniques to excel in the rapidly evolving digital marketing space. Taught by seasoned expert Dr. Mahalakshmi S, the course blends foundational marketing principles with advanced AI applications for SEO, SEM, content marketing, automation, and more.
Whether you’re a student, entrepreneur, or marketing professional, this course offers hands-on training and real-world insights to design data-driven, personalized, and ROI-focused marketing strategies.
📚 Course Modules / Topics Covered
- Week 1: Digital Marketing Foundations & Website Optimization
- Week 2: SEO & Performance Analytics (Keyword Research, AI-driven Web Analysis)
- Week 3: SEM and Paid Marketing (Google Ads, Smart Bidding, AI Copywriting)
- Week 4: Social Media & Influencer Marketing (AI Automation, Algorithms, Content Calendar)
- Week 5: AI-Driven Email, Mobile & Conversational Marketing (Chatbots, Campaign Strategies)
- Week 6: AI-Powered Content Marketing, Sentiment Analysis & Future Trends (AR/VR, Metaverse)
📘 Suggested Books:
- Digital Marketing – Gupta, S. (3rd Ed., 2022)
- Marketing Artificial Intelligence – Roetzer & Kaput (2022)
- The AI Marketing Canvas – Venkatesan & Lecinski (2021)
✅ Eligibility Criteria
- Open to all Indian learners
- Best suited for postgraduate students, digital marketing professionals, and entrepreneurs
- Basic understanding of digital marketing and interest in AI is helpful, but not mandatory
📄 Certification Details
The course is free to enroll and learn, but those who want a verified certificate must register for and attend an in-person proctored exam.
Certificate Grading Criteria:
| Score | Certificate Type |
|---|---|
| 90%+ | Gold |
| 76%–89% | Silver |
| 61%–75% | Bronze |
| 40%–60% | Successfully Completed |
| Below 40% | No Certificate |
📝 Assessment Breakdown:
- 25% from periodic assessments
- 75% from final proctored exam
✅ Must score at least 40% in both to qualify for a certificate
⏱️ Duration & Format
- Duration: 6 Weeks
- Start Date: 15 July 2025
- End Date: 31 October 2025
- Course Type: Core
- Mode: 100% Online via SWAYAM
- Format: Pre-recorded videos + hands-on projects + weekend assessments
- Enrollment Deadline: 31 August 2025
📝 How to Apply / Enroll
- Visit the official SWAYAM portal.
- Search for “AI in Digital and Social Media Marketing”.
- Click on “Enroll” (Enrollment is open until 31 August 2025).
- Start the course on 15 July 2025.
- Register separately for the certificate exam once announced (exam link will be updated on SWAYAM).
🔗 Important Links
- 🔗 Enrollment Page: SWAYAM Portal
- 🔗 Official Website: SWAYAM
- 🔗 Certification Details & Exam Guidelines: Will be shared during the course
📢 Don’t miss out on this opportunity to future-proof your marketing career with AI tools—all for free!
🎯 Keyword for this blog: Free AI Digital Marketing Course
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